Having some level of Crisis Management Best Practices taught to employees at all levels of an organization can achieve remarkable results with regard to improved crisis prevention and response. Crisis Management Center’s Best Practices training sessions range from full-day interactive workshops delivered in-person to two-hour virtual presentations, both of which can take a “train the trainers” approach. Some of the practices discussed in some depth are epitomized in Jonathan Bernstein’s recent article, “30 Lessons from 30 Years of Crisis Management.” All are customized to the industry of the client involved.
Jonathan Bernstein is author of the popular training/reference guide, Keeping the Wolves at Bay: A Media Training Manual, which is heavily focused on crisis-related media relations. The decades of experience he brought to that publication he also brings to media training clients nationwide.
Formal media training:
Helps you develop and refine key messages, to see “what really works” under the stress of simulated interviews (and good media trainers make you forget it’s simulated).
Optimizes your chances of achieving balanced coverage.
Improves skills that transfer to many other types of public speaking — e.g. community presentations, court testimony or testifying at hearings.
Allows you to identify who’s an effective spokesperson in general, and who, specifically, may be better for different types of interviews — TV, radio, print or online. And who, perhaps, should not be a spokesperson.
The company’s expertise in Internet-centered communications has been extended to media training as well, using webcams to conduct pre-media interview and/or refresher media training for clients anywhere in the world where there is a good broadband connection.
Interview Prep for C-Suite Candidates
In 2014, a client familiar with Jonathan Bernstein’s media training techniques suggested that the same methods would help her husband, a candidate for a C-Suite position at several companies, be better focused and prepared for his interviews. She was right and, as he moved through the interview process, the candidate received a number of one-hour training sessions by Jonathan, via webcam. That candidate is now the CFO of a $23 billion company and is available as a confidential reference. Jonathan Bernstein is available to provide the same training to others.