Reputation is any organization’s or individual’s most important asset. Bernstein Crisis Management recognizes that and can assemble a team to develop a Strategic Reputation Management Plan whose tactics are matched precisely to the plan’s objectives. Elements include:
Establishing clear goals for Internet presence and communication.
Search engine optimization for existing and proposed websites or blogs.
Pay-per-click campaigns (when appropriate).
Creating a communications structure that can be repeated for new brands, new products and/or major new organizational developments.
Creating a communications structure that optimizes achievement of financial goals.
Tactics for crisis prevention and response.
Traditional media relations.
Methods of plan measurement.