Strategic Reputation Management Planning


Reputation is any organization’s or individual’s most important asset. Bernstein Crisis Management recognizes that and can assemble a team to develop a Strategic Reputation Management Plan whose tactics are matched precisely to the plan’s objectives. Elements include:


Establishing clear goals for Internet presence and communication.

Search engine optimization for existing and proposed websites or blogs.

Linking strategy.

Pay-per-click campaigns (when appropriate).

Creating a communications structure that can be repeated for new brands, new products and/or major new organizational developments.

Creating a communications structure that optimizes achievement of financial goals.

Tactics for crisis prevention and response.

Traditional media relations.

Methods of plan measurement.